Projects > Technical assistance for the identification of major challenges, strategy and action proposal for the Strategic Tourism Plan 2017-2020

Technical assistance for the identification of major challenges, strategy and action proposal for the Strategic Tourism Plan 2017-2020

Field of action: Galicia

Customer: Cluster de Turismo de Galicia

Subject: Planning. Public participation. Tourism

Description:

After the end of the implementation period of the Integral Plan for Galician Tourism- PITGA (2014-2016), the Agency Tourism of Galicia in collaboration with Cluster Tourism of Galicia aimed to develop the strategic tourism plan for the next 4 years.

In August 2016, Crecente Asociados was the selected company to identify the major challenges, strategy and action proposal for the new strategic tourism plan.

The project was developed between August and December 2016 and it was based on the continuous listening to the sector and the maximisation of participation. For that purpose, online surveys (in collaboration with the specialized company Ideara), interviews and participatory sessions were conducted. These last ones were oriented to stimulate creativity thinking and therefore they were celebrated in places different from the usual meeting rooms. Besides, in each of the participatory sessions there were two initial presentations, given by local and international experts.

The result is a document structured into: Minutes of the participation sessions, Report on the conclusions of the participatory sessions, Interviews, Report "10 challenges and 10 proposals", Mission, Vision and Proposals (for each of them, we indicated involved actors, description, schedule, budget, key factor for implementation and related actions).

On the basis of the works developed by Crecente Asociados, as well as by other teams and the Galician Universities, the Agency Tourism of Galicia and the Cluster Tourism of Galicia launched the Galician Tourism Strategy, available at: https://www.turismo.gal/canle-institucional/turismo-de-galicia/a-axencia/estratexia-do-turismo-de-galicia-2020?langId=es_ES

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